Today, we wanted to showcase one of our friends in the bridal industry, the lovely Sharon at Innocent Chaos! Before I opened Ivory & Pearl, I was in Avoca and they had this beautiful floral display above the shelves and I took a photograph and said to myself if I ever own a shop, I would like this kind of display! Roll on approx 2 years, and I had the shop but no display, but then at my third ever bridal fair.. who did I meet? Yes, Sharon. And what was her (then) job? Merchandising at Avoca. And yes you’ve guessed it she created the amazing floral display in Avoca, and a couple of months later I roped her into doing the floral display at Ivory & Pearl, and it is amazing!!! She is so talented, and sometimes I don’t think she realises how talented she actually is! I really enjoy chatting to her and seeing what else she has created. She can turn her hand to anything, so if you have big ideas, she’s one lady to go to!
So here we go..
Who are you?
My name’s Sharon. I’m the creator of bridal accessories brand Innocent Chaos. I love flowers, cats (especially my fur baby Samuel George), reading, binge watching Netflix, eating pizza, travelling, pickles, yoga, dancing and festivals.
I can’t start my day without an earl grey tea. I drive a multi-coloured van covered in flowers, as you do! My guilty pleasure is Daniel O’Donnell (not his music; just him as a person).
I used to be a visual merchandiser so I have a constant urge to decorate my house and make it Pinterest-worthy. Current project; urban jungle bedroom.
I take a lot of my inspiration from my childhood growing up in the country, although I love the hustle and bustle of living in the city now. There’s nothing better than sitting in my garden with a glass of red (obviously), dreaming up new ideas and planning my next adventure.
What do you do and how did you end up there?
In such a competitive market, Innocent Chaos caters to brides that want something different, something they can keep long after their special day and something that really expresses their bridal style. We’ve been designing and creating luxury bridal accessories, festival headwear and bespoke jewellery in our cosy Belfast studio for nine years now.
After graduating with a First Class Honours in Fine and Applied Art with Textiles from the University of Ulster, I took the vision of being my own boss, working my own hours and having free creative reign to design a collection I could be proud of. In 2009, Innocent Chaos was selling in one shop in Belfast but decided to hit the road for the global market. Exhibiting at international trade fair, Top Drawer, Innocent Chaos quickly evolved overnight and all of a sudden, was selling to 65 shops worldwide including a boutique in Tokyo, the USA and many retailers across the UK. At the time they specialised in high street fashion jewellery, but now Innocent Chaos designs focus on the luxury bridal market.
What do you love most about your job?
I love waking up in the morning knowing that my day is going to be spent making beautiful accessories and creating a special part of someone’s wedding. Being my own boss has always been my dream so working at my own pace in my design studio is the perfect balance of creativity and freedom.
Would you recommend anywhere for brides to look for inspiration?
Pinterest is always number one for bridal inspiration; however, it can be an overwhelming platform for a newly engaged bride to venture onto. So why not check out Inspire magazine and Rock N Roll Bride for up-to-date trends.
What’s the best piece of advice you could give for brides on their wedding day?
Keep your wedding your own unique style and try not to mould yourself into other people’s traditional expectations. Stand your ground, remember it’s yours and your partners big day. Do what’s right for you! And don’t forget to have fun. Planning your wedding should be a special experience!
For top tips on not taking it all too seriously, check out Confetti Girls Youtube channel!
How can brides get in touch?
You can contact us via Facebook, Pinterest, email@example.com or even through our Etsy store.